Innovations at Wipro


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : HROB040 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Innovation
Case Length : 11 Pages
Period : 1980 - 2003
Pub Date : 2004
Teaching Note : Available
Organization : Wipro Technologies
Industry : Software
Countries : India

Abstract:

The case describes the innovation process at Wipro one of the leading IT companies in India. The focus of the case is on the innovation process at Wipro and the elements of the innovation process.

The case also describes in detail the implementation of innovation process in the company. The case discusses how the top management at Wipro created a culture of innovation and encouraged employees to come out with new innovative products.

Issues:

» Understand how a technology company can use innovation as a differentiation tool to secure a strategic objective

» Study how innovation can be introduced in an organization covering its process, structure, tools and techniques, systems and procedures to ensure its success

Contents:

  Page No.
'Applying Thoughts' 1
Background Note 2
The Process of Innovation 4
Future Prospects 7
Exhibits 8

Key Words:

Innovation process, Wipro, IT, India, innovation process, Wipro, elements, implementation, top management, culture of innovation, encouraged employees, innovative products

'Applying Thoughts' - Next Page>>

 

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